While traditional forms of advertising may still be in existence in some parts of the world especially the developing nations, modern day Advertising is however more prominent across the globe.
As a MAC 121 students, reminisce specifically over the History of advertising in your country
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NIGERIA’S advertising business has witnessed tremendous growth especially in recent times.Though the business is witnessing colossal growth, the industry, like most business sectors of the economy, had its humble beginning rooted in colonial history, advertising developmnt could be traced to abou 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to catter for the marketing activities of the colonial masters in both Nigeria and West Africa. This compny was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm. With the setting up of the companies then headed by expertriates.By the later 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well.
ReplyDeleteAPCON the regulating body in the practice of advertising in the country, started operation in 1990 with the employment of the pioneer registrar in the person of Dr Charles Okigbo.The era of economic restructuring and liberalization opened up the Nigerian business to global economy. Foreign investments started flowing into the economy the expatriates who once left the shores of the land due to the indigenization policy gradually returned. And with them, the boom in economy. Aside, privatization of mass communication medium in the 1990’s also witnessed the setting up of private owned media houses which are platforms for advertisement placements.
Previously advertising had existed allover the world,but advertising in Nigeria could be dated to have started officially with Rev. Henry Townsend's Newspaper called Iwe Iroyin in 1859. This particular newspaper carried advertisements on births and other social events.
ReplyDeleteFurthermore, other newspapers established after Iwe Iroyin devoted some pages to adverts exclusively.
Advertising began to grow and blossom in Nigeria with the emergence of the Television and Radio.
Between 1960 and 1970 there was a rush of foreign advertising investors in Nigeria. Some of them include Afro-media and Sun Rise.
In other to cub or regulate the activities of these agencies,there was the enactment of the Nigerian Enterprise Promotion Decree of 1972 which gave impetus to the fact that only Nigerians should own and control these agencies.
APCON was established by decree 55 of 1988 as the Apex regulatory boby for advertising practice in Nigeria.
Firstly advertising is a non-personal way of passing messages of the products and services of an identified sponsor for the purpose of reminding, persuading and informing the prospects to make purchase.
ReplyDeleteAdvertising began in the colonial times and could be traced to have started in 1928 with the birth of West African Publicity Limited.Derived from UAC,it was established to cater for the needs of the colonial masters in Nigeria and West Africa.This company later became an advertising agency in 1929 named Lintas with two other subsidiaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm.In the 1950's new advertising agencies emerged.The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation (NBC) where he only television stations that operated in the four regions of East, West, North and later midwest.
With the increase in practitioners and agencies,a regulatory body had to be formed to standardize their practices.A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavourable business.The association was later renamed Association of Advertising Agencies of Nigeria.The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON.
In the 1990's the sector came alive,it began to to expand beyond advertising as full services public relation firms such as the Quadrant JSP and Quest were established. Also the era witnessed the mad rush of foreign affiliations. While some agencies sought this affiliation to help boost their human capital, others just joined the bandwagon just to feel among.Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) emerged.Today, Nigerian advertising industry, is making efforts to ensure that they measured up to global industry practice. Affiliations also avails them of technical knowhow in the areas of creativity and training.The industry has grown to shooting their adverts locally and injecting a lot of local content in their campaignsthe regulatory body of advertising, APCON, is living up to expectations by the measures put in place to sanitize the industry. Of note is professionalizing the practice to ensure that qacks are reduced if not flushed out completely. Again measures are adopted to ensure practitioners operate within set advertising standards.Sectional associations include broadcasting organisation of Nigeria (BON), Media Independent Practitioners Association of Nigeria (MIPAN), Advertisers Association of Nigeria (ADVAN), Newspapers proprietors Association of Nigeria (NPAN) and Outdoor Advertising Association of Nigeria (OAAN).Gabriel Unyime Emily 09BE08959
Wonderful piece but I was wondering if there are any reference to the text
Deleteplese sir who is the author
DeleteAdvertising is said to be as old as man. Between the early 1960's and 1970'stwo ambitious agencies, Rosabel Advertising and Insight Communication, sprang up.The development of these two agencies brought new ideas into the Nigerian industry.. Before the turn of the decade, 23 agencies had been formed.AS the number of agencies in Nigeria began to increase, it was mandatory for associations to be formed to advance their common interests and a regulatory body to that would regulate and standardise advertising practice. An association known as AAPN(association of advertising practioners of Nigeria) was formed in 1971, at a meeting held at Ebute-metta,Lagos. Their function was to protect practitioners from unfavourable businesses. It was later renamed AAAN(Association of advertisers in Nigeria).The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON.OPeration began in 1990 with the employement of the pioneer registrar, prof. Charles Okigbo.privatization of mass communication medium in the 1990’s also witnessed the setting up of private owned media houses which are platforms for advertisement placements.Not long after this, Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) emerged. This brought about stiff competition and made each agency to want to be the best, so as to meet the challenge of modern day advertising.Competition became very stiff and practitioners started adopting unwholesome means to undercut one another. This was brought to the attention of the federal government,who encouraged the practitioners to find a way of resolving the perennial problem.As creativity took centre stage, the industry witnessed a lot of innovation and creative ideas.
ReplyDeleteThat was how advertising began and is still going on strong in Nigeria.
Abikkoye ife-oluwa 09BE08932
Firstly advertising is a non-personal way of passing messages of the products and services of an identified sponsor for the purpose of reminding, persuading and informing the prospects to make purchase.
ReplyDeleteAdvertising began in the colonial times and could be traced to have started in 1928 with the birth of West African Publicity Limited.Derived from UAC,it was established to cater for the needs of the colonial masters in Nigeria and West Africa.This company later became an advertising agency in 1929 named Lintas with two other subsidiaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm.In the 1950's new advertising agencies emerged.The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation (NBC) where he only television stations that operated in the four regions of East, West, North and later midwest.
With the increase in practitioners and agencies,a regulatory body had to be formed to standardize their practices.A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavourable business.The association was later renamed Association of Advertising Agencies of Nigeria.The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON.
In the 1990's the sector came alive,it began to to expand beyond advertising as full services public relation firms such as the Quadrant JSP and Quest were established. Also the era witnessed the mad rush of foreign affiliations. While some agencies sought this affiliation to help boost their human capital, others just joined the bandwagon just to feel among.Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) emerged.Today, Nigerian advertising industry, is making efforts to ensure that they measured up to global industry practice. Affiliations also avails them of technical knowhow in the areas of creativity and training.The industry has grown to shooting their adverts locally and injecting a lot of local content in their campaignsthe regulatory body of advertising, APCON, is living up to expectations by the measures put in place to sanitize the industry. Of note is professionalizing the practice to ensure that qacks are reduced if not flushed out completely. Again measures are adopted to ensure practitioners operate within set advertising standards.Sectional associations include broadcasting organisation of Nigeria (BON), Media Independent Practitioners Association of Nigeria (MIPAN), Advertisers Association of Nigeria (ADVAN), Newspapers proprietors Association of Nigeria (NPAN) and Outdoor Advertising Association of Nigeria (OAAN).Gabriel Unyime Emily 09BE08959
09BE08966
ReplyDeleteAdvertising has witnessed a great excellence in Nigeria it has always been going from good to better. Just as advertising has no beginning in America, Britain, and so on. So is it in Nigeria. It can be said that advertising started in Nigeria in 1949 and has being growing till date.
In 1980 Insight communication Limited, the advertising agency which was founded by Shobanjo, has continued to place an example in Nigeria's advertising.
In September 1984 Remi was born on the 18th day of September 1984 to an advertising practitioner and a civil engineer in respect of Mr. and Engr. (Mrs.) Mayen Adetiba respectively.
In November 13 1989 Association of the Advertising Practitioner Of Nigeria AAPN was changed to Advertising Practitioner Of Nigeria with the acronym APCON .
On the 15th of April 2010 it was said that facebook advertising Would be officially launched before the end of the month
Advertising could be traced back to about 1928, with the birth of the West African Publicity Limited. The medium of advertising was still in its infancy when the Federal Government owned the Nigerian Broadcasting Corporation. Between 1960 and 1970 there was no spectacular development in the advertising industry, but the promulgation of Nigerian enterprises as a promotion decree of 1972 known as indegenization policy ushered in a new phase in the industry.
ReplyDeleteBy the later 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which today are still doing very well, was a watershed in the industry of advertising in Nigeria as the agencies brought new ideas into the industry while taking creativity to a higher. Before the turn of the decade, 23 agencies had been formed.
With the steady growth in the number of practitioners and agencies arose the need for associations to be formed to advance their common interests and a regulatory body to that would regulate and standardize advertising practice. A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavorable business. The association was later renamed Association of Advertising Agencies of Nigeria. As the industry continued to grow in volume of business and complexity, more and more people were attracted to the industry. The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989. thus (APCON) was established as a regulatory body in the advertising industry.
SMITH ABISOLA ANUOLUWAPO
09BE08994
MASS COMMUNICATION 100 LEVEL.
Advertising in Nigeria has taken gaint strides and has witnessed amazing growth. It is difficult to say when advertising began in Nigeria because advertising is as old as man. However, the recorded date when advertising started was in 1859, when Henry Townsend, the missionary from the Christian Missionary Service, used pamphlets to invite people to churcr. Also in 1859 his church established a newspaper called "Iwe Iroyin" this newspaper started the practise of advertising, but not for commercial benefits. However newspapers that followed in its departure took on advertising for commercial benefits.
ReplyDeleteThe oil boom in the 1950s witnessed an increase in foreing investors as well as companies. These companies brought along their advertising sgencies. This began the process of advertising in Nigeria. In the 1970s government nationalized all industries and companies as such they had to be owned by Nigerians and this saw the rising up of many Indigenous advertising agencies such as Rosabell etc.
In 1988, the Advertsing Practitioners Council was established under decree 55 and later rebranded in 1990 under decree 92. This agency was responsible for regulating the practises of advertising practitioners in Nigeria as well as the issuing of Licenses to qualified practitioners. Otherc agencies have followed since they include- The Association Of Advertising agencies of Nigeria established in 1971 and so on.
Advertising today in Nigeria has risen beyond its humble beginig to become one of the largest industry of advertisers ijn Africa, competing on a global platform.
EMMANUELLA OKOH 09BE08972
In
Aliu adeola 090BE8946
ReplyDeletesaid;
The history of advertising In Nigeria started in the 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to cater for the marketing activities of the colonial masters in both Nigeria and West Africa. This company was later changed to a full advertising firm in 1929 known as Lintas with two other subsidiaries namely Afromedia, the outdoor medium and Pearl/Dean, the cinema arm .in 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well, no doubt, was a watershed in the industry of advertising in Nigeria as the agencies brought new ideas into the industry while taking creativity to a higher. Before the turn of the decade, 23 agencies had been formed. With the steady growth in the number of practitioners and agencies arose the need for associations to be formed to advance their common interests and a regulatory body to that would regulate advertising practice. This lead to birth of Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavourable business. .As the industry continued to grow in volume of business and complexity; more people were attracted to the industry. The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 99 of 1992.
Advertising is as old as man. Nigeria’s advertising business has witnessed tremendous growth especially in recent times. In Nigeria it can be said that the establishment of iwe iroyin in 1859 by Reverend Henry Townsend of the church missionary service laid the foundation of what is known as advertising in Nigeria. The newspapers carried advertisement on births and other social events. Advertising later developed with the advent of radio and television.
ReplyDeleteHowever with the the enactment of the Nigerian Enterprise Promotion Decree of 1972 advertising business could only be owned by Nigerians. Due to the increase of indigenous advertising agencies there was a need to regulate the advertising agencies. AAPN was formed but later repositioned in 1988 with the emergence of APCON by decree 55 of 1988 as the Apex regulatory body for advertising practice in Nigeria.
oyedele folakemi said
ReplyDeleteman has always advertise himselfright from time by what he does, when he do it, with whom and how that is advertising is as old as man. in Nigeria it can be said that the establishment of iwe ironyi in 1859 by Rev Henry Townsend of Church Missionary Service[CMS], laid down what we know as advertising.The newspaper carried advertisement on birth , wedding, deatth and as well as social events.
In addition the newspapers that were established after iwe ironyi devoted a number of its pages to advertisement.
ReplyDeleteAdvertising came into Nigeria through "Iwe Ironyin" by Rev Henry Townsend in 1859. The birth of West African Publicity Limited in 1928 which is a branch of United African Company, was established to cater for the needs of the colonial masters in Nigeria and West Africa.
ReplyDeleteBetween 1960 and 1970 , Foreign advertising investors started establishing advertising agencies in Nigeria.
To monitor the activities of these agencies,there was the enactment of the Nigerian Enterprise Promotion Decree of 1972 which gave impetus to the fact that only Nigerians should own and control these agencies.
In 1988 APCON was established by decree 55 of 1988 as the Apex regulatory body for advertising practice in Nigeria.
09bE08974 Olaiya Temitope Mabel.
Advertising is said to be as old as man during the early men days but in Nigeria it was basically said that Reverend Henry Townsend of the church missionary service was the first to introduce advertisement through pamphlets.He also established the Iwe Iroyin newspaper which layed the foundation of what is known as advertisement in the year 1859.
ReplyDeleteIt was said that the paper carried advertisement of births,weddings and social events because of this all the newspapers established after iwe iroyin donated one paper for advertisement.
Advertisement did not only stop there with the advent of radio and television in the 1932 advertisement in Nigeria started as a means of communicating some certain information. The earliest advertising agencies in Nigeria is the West African Publicity Limited in 1928 which was an out shoot of U.A.C and DJ Keyner and company other agencies spooned up such as rosabell, goldman,sunrise,unitas and many other.
with this the need to regulate advertisement, advertisers and advertising agencies lead to the advent of different regulatory bodies such as O.A.A.N, A.P.C.O.N, A.A.A.N to help stabilize the growth of the advertising industry.
famadewa folasade
ReplyDeleteenglish language
09bc08906
The history of advertising in Nigeria is humbly rooted in colonial history, it could be traced to about 1928 with the birth of West African Publicity Limited.This compny was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm. With the setting up of the companies then headed by expertriates, the companies were to enjoy a monopoly for a long time to come it was not until 1950’s when other advertising agencies started to emerge on the scene. Ogilvy, Benson and Martha (OBM) and Grant were later to join the fray to form the big three in the industry.
The creation of more states,television and radio houses also contributed to its development.By the later 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well, no doubt, was a watershed in the industry of advertising in Nigeria as the agencies brought new ideas into the industry while taking creativity to a higher. Before the turn of the decade, 23 agencies had been formed. The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON.
APCON started operation in 1990 with the employment of the pioneer registrar in the person of Dr Charles Okigbo.
As creativity took centre stage, the industry witnessed a lot of innovation and creative ideas.Today, Nigerian advertising industry, is making efforts to ensure that they measured up to global industry practice. As more foreign direct investments come into the country, it is expected that in the years ahead the industry would continue to experience a great turn out in the advertising outcome.
ANIYIKAIYE FUNMILOLA
ReplyDelete09BC08899
ENGLISH LANGUAGE
NIGERIA’S advertising business has witnessed tremendous growth. Though the business is witnessing colossal growth, the industry; advertising development could be traced to about 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to cater for the marketing activities of the colonial masters in both Nigeria and West Africa. This company was later to transform to a fully fledged advertising firm in 1929 known as Lintas.
The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation (NBC) where he only television stations that operated in the four regions of East, West, North and later Midwest. These regions later set up their private stations pioneered by the West, at Ibadan, prior to independence. In 1960 and 1962 respectively, Enugu and Kaduna followed suit. And with the creation of more regions and states, more state government-owned television and radio stations were established.
Indigenilization came up in 1972. Mr Silvester, Muoemeka was by the dictates of the policy to emerge the first indigenous chief executive of Lintas. Lintas further empowered more Nigerians to take up the business of advertising some of whom had to leave broadcasting to embrace the new thinking.
By the later 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well, no doubt, was a watershed in the industry of advertising in Nigeria as the agencies brought new ideas into the industry while taking creativity to a higher. the meeting held in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN).It was later renamed Association of Advertising Agencies of Nigeria. This gave rise to the establishment of Advertising practitioners Council of Nigeria (APCON)in 1989. APCON started operation in 1990. Aside, privatization of mass communication medium in the 1990’s also witnessed the setting up of private owned media houses which are platforms for advertisement placements.
Advertising in Nigeria is said to be as old as the civilisation of man in the sense that adversting has being even before it occured in Nigeria.Advertising is said to have started in Nigeria by a man called Mr Henry Townsend who established the newspaper called "IWE IROYIN" in 1859.It was said that the paper consist of advertisement of birth, wedding, death and other sensational news in yoruba. But before that,the newspaper was involved in the publication of pamphlet which consist of this which involves articles like the bible quotes, religions news and so on.This process gave birth to advertising in Nigeria.After the era of the iwe iroyin,other newspaper were invovled in advertising in Nigeria.Advertising continued to grow with the introduction of television and radio in the country in 1959 and 1932 respectively.This help to enhance more clarity and visibility of the product they want to buy or purchase.Radio was prominently used in Nigeria to as a form of advertising to the masses.Also television was used for advertising through the establishmemt of two prominent tv station called Western Nigerian Broadcasting Service and Western Nigerian Television Service which was established by Late Obafemi Awolowo in 1959.t were They were the first media in the country to operate a commercial service in Nigeria.Due to the growth in adversting in Nigeria , there wa an influx of foreign ad agency into the country, the like of Rosabell, Afromedia, Sunrise etc came into the country.The major advertising industry that were involved in nigeria were D.J Keymer and company were majorly involved in adversting.advertising took a tremedous change in the sense that there was an estabishment of an promotional enterprise called the Nigerian promotional enterprise decree of 1972 stating that only a Nigerian could own and run and adverstising agency, due to this advertising in Nigeria took an upper hand in its affairs and this gave birth to varous advertisting agency in Nigeria like APCON (Advertising Practitioner Council of Nigeria), ADVAN( advertising association of Nigeria) SOBODU SEGUN SAMUEL MATRIC NO:09BE08995
ReplyDeleteAdvertising first and foremost is as old as man and this does not exclude Nigerians and even before the coming of the colonial masters, people advertised themselves and their products by offering what they had for what another needed-trade by barter. Advertising however, was introduced in Nigeria following the production of colonial newspapers by some prominent personalities as Rev. Henry Townsend of Iwe Iroyin in 1859 but the Indigenization policy of 1972 ushered in a new phase in the industry.Lintas which was the first established empowered more Nigerians to take up the business of advertising.By the late 1970’s however,Rosabel Advertising and Insight Communication sprang up and brought new ideas into the industry and took creativity to a higher level.Before the turn of the decade,23 agencies had been formed.With the steady growth in the number of practitioners and agencies arose the need for associations to be formed to advance their common interests and a regulatory body that would regulate and standardize advertising practice. A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavourable business. The association was later renamed Association of Advertising Agencies of Nigeria.As the industry continued to grow in volume of business and complexity,more and more people were attracted to the industry.The need to establish an institution to regulate advertising practice became apparent.This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Act 55 of 1988.by the civilian administration on November 1989.Foreign investments started flowing into the economy and the expatriates who once left the shores of the land due to the indigenization policy gradually returned. And with them, the boom in economy.Also Ad agencies increased at an alarming rate and ambitions agencies such as Prima Garnet, Sotu and Casesrs sprang up.Also the era witnessed the mad rush of foreign affiliations.
ReplyDeleteAs the business expanded,related services providers joined the fray to cash in on the boom.Not long after they formed themselves into association to also further their cause and protect their interest. Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) emerged. Not long the industry became an all corners affairs.Competition became very stiff and practitioners started adopting unwholesome means to undercut one another.
As creativity took centre stage, the industry witnessed a lot of innovation and creative ideas. The foreigners who started coming back brought with them standard and professional which changed the advertising landscape.Restructuring, training and brand building and creativity have taken centre stage.
true dear i find ur point usefull and worthy to be submit for my assignment
DeleteKUSA JESUTOBI OLUTOLA 09BE08963
ReplyDeleteSeveral technical challenges will be overcome if the Internet is to continue growing at the current phenomenal rate.Today many people find it a little bit difficult and expensive to access the internet because of poor and limited service coverage.For example an average man who wants to surf the web today has to leave his house for the nearest cybercafe to browse which is not only inconvenient but it is also time consuming and expensive.
in 50years cybercafes will no longer be in existence as everybody will have free internet access anywhere and everywhere. many things will be done online for example schooling,business e.t.c. KUSA JESUTOBI OLUTOLA 09BE08963
The history of advertising in Nigeria can be traced as far back as 1928 during the colonial era. the West African publicity limited. It was established to help spread the marketing activities of the colonial masters.
Print advertising in Nigeria was introduced by Rev.Henry Townsend in 1859 in his newspaper ''iwe irohin''. Over time the industry grew and expanded.Btween the early 1960’s and 1970, there was no spectacular development in the industry. But the promulgation of Nigeria Enterprises as promotion Decree of 1972 popularly known as Indegenization policy urshed in a new phase in the industry. The policy transformed key positions in corporate organisations to indegenes. Mr Silvester, Muoemeka was by the dictates of the policy to emerge the first indegeneous chief executive of Lintas. Lintas further empowered more Nigerians to take up the business of advertising some of whom had to leave broadcasting to embrace the new thinking.
With the steady growth in the number of practitioners and agencies arose the need for associations to be formed to advance their common interests and a regulatory body to that would regulate and standardize advertising practice. A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavourable business. The association was later renamed Association of Advertising Agencies of Nigeria. As the industry continued to grow in volume of business and complexity, more and more people were attracted to the industry. The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON.As creativity took centre stage, the industry witnessed a lot of innovation and creative ideas.Today, Nigerian advertising industry, is making efforts to ensure that they measured up to global industry practice.
OGUNDOLAPO OLAWUNMI MARY 09be08969 advertising is as old as man it has started since when man has started.From the time man started exchanging one good for another and creating awareness about the ones they have and the ones they need.Advertising ccould further be traced to about 1up to catter for the needs of the colonial masters928 with the birth of African publicity limited and the offshoot of the united african company UAC this company was set up to cater for the needs of the colonial masters both in Nigeria and in west africa.And since this time advertising has found its root in the day to day activities of man.Later regulatory bodies were formed to regulate the activities of advertising in nigeria an example of such is APCON (Advertising practioners of nigeria).
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteAGWU JOY/09BC08894.....
ReplyDeleteAdvertising has been in existence since man started existing,thus its beginning is impossible to pin point.The earliest advertisement in Nigeria took the same form in the early days of adverts in the hebrew,greek.Spoken publicity has always been used from the early days till present.The first newspaper advertisement was carried by Iwe Iroyin.The first agency in Nigeria was The Western African Publicity Limited(WAP) establishhed by Mr Gwyillam Lloyd.Advertising began to grow and blossom in Nigeria with the emergence of the Television and Radio.
advertising is definitely as old as man,it started in the colonial era,Between the early 1960’s and 1970, there was no spectacular development in the industry. But the promulgation of Nigeria Enterprises as promotion Decree of 1972 popularly known as Indegenization policy urshed in a new phase in the industry. The policy transformed key positions in corporate organisations to indegenes. Mr Silvester, Muoemeka was by the dictates of the policy to emerge the first indegeneous chief executive of Lintas. Lintas further empowered more Nigerians to take up the business of advertising some of whom had to leave broadcasting to embrace the new thinkin
ReplyDeleteadvertising is certainly as old as man. it all started with the desire of man exchanging goods for goods, services fo services e.t.c in the colonial era,though advertising dates back so far,it still exists till now with better technologies and faclities.
ReplyDeleteSIM SANI
ReplyDelete09BC08925
Though advertising is as old as man, it could be traced in Nigeria in the year 1928 with the birth of West African Publicity Limited. The company was set up to cater for the marketing activities of the colonial masters in both Nigeria and West Africa. This company was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidiaries newly Afro media, the outdoor medium and Pearl/Dean, the cinema arm. The company enjoyed monopoly for a long time to come it was not until 1950’s when other advertising agencies started.
The four regions later set up their private stations pioneered by the West, at Ibadan, prior to independence. In 1960 and 1962 respectively, Enugu and Kaduna followed suit.
Between the early 1960’s and 1970, there was no spectacular development in the industry. The promulgation of Nigeria Enterprises as promotion Decree of 1972 popularly known as Indigenization policy ushered in a new phase in the industry.
By the later 1970’s, two ambitious agencies, Rosabel Advertising and Insight Communication, emerged. The coming of the two agencies brought new ideas into the industry while taking creativity to a higher. Before the turn of the decade, 23 agencies had been formed. With the steady growth in the number of practitioners and agencies, the association of advertising practitioners of Nigeria (AAPN) was formed in the year 1971and in 1989; the advertising practitioner council of Nigeria (APCON) was formed.
The era of economic restructuring and liberalization opened up the Nigerian business to global economy. Aside, privatization of mass communication medium in the 1990’s witnessed the setting up of private owned media houses which are platforms for advertisement placements.
Generally advertising is as old as man himself since man as always advertise himself since the day of old by what he wears,does,with whom,how and when it does it.however it started in Nigeria in the year {1959} through the establishment of a pamphlet made by reverend Henry Townsend of church missionary service{CMS}and was later seen on his newspaper called the {IWE IROYIN}in 1959.After then,other newspapers followed his steps in other to carry out numerous adverts too.Advertisement in Nigeria became stronger in Nigeria in the year 1932 through the introduction of radio and television .During the year {1960} and {1970},There was an inflict amongst the foreign advertising agencies and the indigenous advertising agencies through the shift in government which led to the decree of {1972} that says advertising an only be done by Nigerians in Nigeria.This led to the establishment of regulatory bodies in Nigeria and the aim of protecting and regulating advertisement in Nigeria.This was to provide a frame work which must be practiced and operated in the Nigeria society which are the establishment of {APCN} advertising practitioner council of Nigeria was established by the decree 55 of {1988} but later amended to 92 of {1993} part of this organization includes apcon which was established by decree 92 of 1993,their purpose was to conduct examination and awarding certificate for their candidate.After this came {AAAN} in {1971} but become operational in {1973} which is responsible for registering advertising agencies in Nigeria.Then {AOUAN} advertiser association of Nigeria which was established in {1992} for the purpose of radio owner and independent broadcasters.Then finally came {OOAN} outdoor association of Nigeria established in {1985} to regulate outdoor advertising in Nigeria.That was how advertising became part of Nigeria till date.
ReplyDeleteOmobolaadex as Adesegun Adebimpe Aishat 09be08935.
ReplyDeleteAs it was earlier discussed in class, Advertising is as old as man himself. In Nigeria, the trade by barter means was a well noted way of advertising. In places like the North, people gave out their young Daughters for marriage to get gold or very expensive textile materials. Advertising in Nigeria is said to have taken kick off with the birth of "Iwe Irohin fun Awon Egba ati Yoruba" in the year 1859 by an Anglican Reverend called Reverend Henry Townsend of the Christian Missionary Service; the nespaper carried Advertisements of Birhs, Deaths and Scholarships for those who wanted to go to school. Also Robert Campbell's Newspaper Anglo African had a number of Advertisements published its the pages. Other subsequent Newspapers also had a number of Adverts on their pages. With the advent af Television and Radio in 1932, Advertisements/Commercials in Nigeria became common place. Early Advertising practices (via the Media) in Nigeria was carried out by foreign advertising agencies firstly with D J Kemer & Company and the West African Publicity Limited. During the period of 1960 and 1970, so many foreign investors paid business visits to the country for the sole aim of Advertising-this meant that so many foreign investors took part actively in the Advertising Industry in nigeria. Also, during this period, there four major Advertising companies that sprung up. they are 1)The Lintas
ReplyDelete2)Rosabelle
3)Sunrise and
4)Afro-media.
Later in the year 1972, a Decree was passed that enabled only Nigerians control advertising and this brought about Indigenous Advertising Investors in Nigeria.
As time went on, the Advertisers in Nigeria became so many that the government had to regulate the Advertising Industry and it gave birth to a body known as Association of Advertising Practitioners in Nigeria(AAPN) but the activities if this association came to a halt when it was rebranded in 1988 with the birth of Advertising Practitioners' Council of Nigeria (APCON)-this was established under the Decree 55 of 1988. till date APCON is the body that regulates the Advertising Industry.
OGUNMOLA OMOLARA MATRIC NO 09BC09816.In 1980 beyond the individual insight communications limited the advertising agency in which was established by shobanjo .Then in 1989 ,Nov 13th the APCON was urge for better performance the agency took three key personalities in the year 1st Jan 2002 the court situated in ikoyi decided to file a case against the agency.
ReplyDeletemarch 31st,2008 the chairman APCON chris Dodhuuge disclosed this profile at the year advertising forum held in lagos.
In the year 2009 when fromer president of nigeria Babangida sign a law establish APCON not knowing he was putting himself in to advertising .Feb2010 Babaeko contributed his quota to the development of photography in nigeria.
AKANYI MARVIN TERWASE 09BE08942
ReplyDeleteAdvertising could be traced to about 1928 with the birth of West African Publicity Limited. The company sprang up from UAC; the company was set up to cater for the marketing activities of the colonial masters in both Nigeria and West Africa. This company was later to transform to a fully fledged advertising firm in 1929 known as Lintas with two other subsidaries newly Afromedia. With the setting up of the companies then headed by expatriates, the companies were to enjoy a monopoly for a long time to come it was not until 1950’s when other advertising agencies started to emerge on the scene.
Between the early 1960’s and 1970, there was no spectacular development in the industry. But the promulgation of Nigeria Enterprises as promotion Decree of 1972 popularly known as Indigenization policy rushed in a new phase in the industry. The policy stated that advertising companies had to be owned by nigerians. Mr Silvester, Muoemeka was by the dictates of the policy to emerge the first indigenous chief executive of Lintas. Lintas further empowered more Nigerians to take up the business of advertising some of whom had to leave broadcasting to embrace the new thinking.
Olutade Obatoto
ReplyDelete09BC08920
Though advertisement could be said to have started from the time man came to existence for the purpose of living in terms of the way they got their food and other material things which they needed. it could be traced to many sources like the time of the trade and barter, or could be traced to the time Nigeria was still a colony of the British.
advertisement can also be said to have started from the time of the news paper called 'iwe iroyin' in 1859 by Henry Townsend.
Advertisement can be traced to the colonial period when the west African Publicity Limited was set to enhance the colonial masters business. it was after this that other organizations were formed.
The history of advertising all started when man realized his need to exchange his desires and what he had. Therefore we can conclude that advertising is as old as man.
ReplyDeleteIn Nigeria, advertising began during the colonial period in 1928 with the establishment of West African Publicity limited (WAP). The birth of "Iwe Irohin fun Awon Egba ati Yoruba" in the year 1859 by an Anglican Reverend called Reverend Henry Townsend of the Christian Missionary Service; the newspaper carried Advertisements of Births, Deaths.This also contributed to the development of adverting in Nigeria.As advertising developed the need to control and regulated it policies also arose therefore, Advertising agencies were formed. This lead to birth of Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners in advertising. As the industry continued to grow in volume of business and complexity; more people were attracted to the industry. But the need to control and regulate this advert became a major priority in advertising and this led to the establishment of APCON (advertising practitioners council of Nigeria) by deceere 55 of 1988.Till date, advertising is a major sector in Nigeria.
This comment has been removed by the author.
ReplyDeleteEVBODAGHE AIMIEN OSERERE 09BE08956 Advertising in Nigeria had its humble beginning rooted in colonial history, advertising development could be traced to abou 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to cater for the marketing activities of the colonial masters in both Nigeria and West Africa. This company was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidiaries newly Afro media, the outdoor medium and Pearl/Dean, the cinema arm. With the setting up of the companies then headed by expatriates, the companies were to enjoy a monopoly for a long time to come it was not until 1950’s when other advertising agencies started to emerge on the scene. Ogilvy, Benson and Martha (OBM) and Grant were later to join the fray to form the big three in the industry.
ReplyDeleteKOFOWOROLA FASHANU 09BE08957
ReplyDeleteThe roots of advertising was embedded in the newspaper business in Nigeria which can be traced to the middle of the nineteenth century. The primary goal of newspapers then was to influence the literacy rate of the population. Foreign owned newspapers quickly emerged as an avenue for readers to self educate themselves and also as a tool of the mercantile traders to read about trade related ads or to advertise their goods. The success of the early newspapers was linked to the competence of its writers and editors, political appeal, patronage by local administrators and the financial purse of the owners. However, fluctuating subscriber revenues by the 1920s led to a greater dependency on advertisement, with about 50-70% of pages devoted to ads [3] but most of it was related to merchandise goods. By 1943, a strategy to increase revenues led to the introduction of classified ads mostly covering one page. It wasn't until the establishment of two politically inspired newspapers, the West African Pilot in 1939 and the Nigerian Tribune in 1949, did newspapers began to devote more space to personality profiles.
Advertisement development in Nigeria could be traced to about 1928 with the birth of West African publicity limited, an off shoot of UAC. The company was set up to cater for the marketing activities of the colonial masters in both Nigeria and West Africa. This same company was later to transform to a full pledged advertising firm in 1929 known as Lintas. With the setting of the company headed by then the expatriates the companies were to enjoy a monopoly for a long time to come. It was until 1950 when other advertising agencies started to emerge on scene. The medium of advertising was in its early times those days, federal government owned National broadcasting corporation [NBC] Were the only television operated in the four regions. These regions later set up their private stations pioneered by the West at Ibadan. Daily times ,express, Tribune, New magazine, and Sketch were among the fore runners in newspaper publishing. By later 1970 two ambitious agencies Rosabel advertising and insight communications sprang up.
ReplyDeleteOlowu Oyinkansola, 09BE08977
ReplyDeleteIn Africa, town-crying and hawking were the earliest forms of advertising. These have survived in many Nigerian villages till date.The print media came into Nigeria in 1859 with the appearance of a Yoruba language newspaper,Iwe Iroyin published by Reverend Henry Townsend at Abeokuta. The publication carried an advert in the form of an announcement for the Anglican Church.West African Publicity Limited then came up in 1929. Thereafter, foreign advertising agencies came up with the leading agency as D.J Keymer and company. Other that came after this include Afromedia, Rosabel, Goldman, Sunrise , Lintas and Insight Communications during the 1960's and 1970's. (AAPN) Association of Advertising Practitioners of Nigeria which later became known as (APCON)Advertising Practitioners Council Of Nigeria in1988 was established as the head of all advertising regulatory bodies. The others are (AAAN)Association of Advertising Agencies of Nigeria in 1971 which became functional in 1973, (ADVAN)Advertisers Association of Nigeria in 1992 and (OAAN) Outdoor Advertising Association Of Nigeria.
Advertising is as old as man,it is a way of introducing goods and services to the public,it has an identified sponsor.it started by people writing notices on walls.it officially started in 1928, with a creation of west African publicity limited.An association known as AAPN,(association of advertising practisioner in Nigeria) was formed in 1971,at a meeting that took place in Ebute Meta lagos.They were to protect practitioners from unfavourable business.It was renamed Association of advertisers in Nigeria,In 1988 it was again renamed APCON by decree 55.It started in 1990 with employment of pioneer Christopher Okigbo.
ReplyDeleteFederal government owned a Nation Broadcasting Co-orporation,where only television stations that operation in the four regions of east,west north and later midwest.
later,media Independent practisioners association of Nigeria,ADVAN,oaan.APCON is the head of all these association and its making sure they are all free of corruption.
Indigenilization came up in 1972,Mr Silvester Mudemeka was by the dictates of the policy to emerge the first indigenous chief executive of lintas,Lintas further empowered more Nigerians to take up the business of advert,some had to leave broadcasting to embrace a new thinking.
ADENIKE SHIYANBOLA
09BC08926
ALABERE REGINA OGECHI-09BC08898
ReplyDeleteThe history of advertising can be traced to the colonial history in 1928 the birth of west African publicity limited,this company was a branch of UAC.its purpose was to market the products of colonial masters both in Nigeria and West Africa.In 1929 this firm was transformed to an advertising firm known as LINTAS with other subsidiaries known as Afromedia,the outdoor medium and pearl/dean,the cinema arm.As the only advertising agency at that time it was able to enjoy monopoly till the 1950’s when other advertising firm started to emerge.The medium of advert doveloped through the creation of states by Yakubu Gowon,Shehu Shagari and Ibrahim babangida.Although these tv stations were government owned they gave birth to adverts going publicly in Nigeria.Daily Times, Express, Tribune, New Nigeria and Sketch were among the fore-runners in newspaper publishing.two major magazines- Drum and Spear from Daily Tims stable were also at the time published.
In the early 1960’s and 1970, there was no spectacular development in the industry. But the promulgation of Nigeria Enterprises as promotion Decree of 1972 popularly known as Indegenization policy urshed in a new phase in the industry. The policy transformed key positions in corporate organisations to indegenes. Mr Silvester, Muoemeka was by the dictates of the policy to emerge the first indegeneous chief executive of Lintas.
By the later 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well, no doubt, was a watershed in the industry of advertising in Nigeria as the agencies brought new ideas into the industry while taking creativity to a higher. Before the turn of the decade, 23 agencies had been formed.
With the steady growth in the number of practitioners and agencies arose the need for associations to be formed to advance their common interests and a regulatory body to that would regulate and standardize advertising practice. A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavourable business. The association was later renamed Association of Advertising Agencies of Nigeria. As the industry continued to grow in volume of business and complexity, more and more people were attracted to the industry. The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON).
Ajayi Inioluwa 09BC08895
ReplyDeleteThe history of modern advertising in Nigeria started with the advertisement of articles and goods for sale in the pamphlets and Iwe Irohin circulated by Henry Townsend in the 1840s in Abeokuta town.The newspaper monitored trade on the coast and published rates and values of the products traded in Abeokuta and its environs.
Contemporary advertising was pioneered by the West African Publicity limited in the year 1928.It evolved from the United African Company and functioned as control boby put in charge of the advertisements of the colonists in West Africa and Britain.
In 1929, it grew and had two subsidiaries, Afromedia and Pearl/Dean all headed by Britons.
Rosabel media and Insight emerged in the 1970s and established themselves as the first indigeneous owned advert agencies.
The need for a regulatory body gave rise to the establishment of APCON in 1990.
OBICHUKWU GODSON UCHE 09BC09814
ReplyDeletethe history of advertising had its humble beginning rooted in colonial history, advertising developmnt could be traced to abou 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to carter for the marketing activities of the colonial masters in both Nigeria and West Africa. This compny was later to transform to a full fledged advertising firm It was until 1950 when other advertising agencies started to emerge on scene
Advertising is as old as man and it started with the trade by barter when people announced what they needed to exchange with.
ReplyDeletegradually,in 1929 the UAC company of Nigeria was set up to promote the product of the colonial masters in Nigeria and in West Africa
the only medium of advertising apart from the newspaper was the National Broadcasting Corporation which was owned by the government. Practitioners and agencies increased and they also advanced.
APCON(ADVERTISING PRACTITIONERS COUNCIL OF NIGERIA)STARTED OPERATING IN 1990 and since then advertising has being established in Nigeria
SULEIMAN DAMILOLA SEUN
09BC08927
ENGLISH LANGUAGE
History of advertising in Nigeria started in the establishment of Iwe iroyin in 1859 by Reverend Henry Townsend of church missionary service. It was this that laid the foundation of advertising in Nigeria.The newspaper published adverts on weddings, burials, births as well as public events. After this, other newspapers started publishing adverts. The earliest advertising agencies in Nigeria were foreign advertising agency like D.J keymer company and The West African Publicity limited. After this, indigenous ad-agency started through the decree of 1972 enacted from the Nigeria enterprise. Ever since then advertising in Nigeria has improved through the advent of radio and television.
ReplyDeleteOLUKUNMI IYANUOLUWA GRACE.
09BE08978.
History of advertising in Nigeria is as old as trade in Nigeria and can be linked to the trade by barter system where goods were advertised and this set the pace for advertising before the advent of Henry Townsend's iwe iroyin.From this time on, other papers began to publish adverts. The first set of advertising companies in Nigeria were foreign advertising agency led by the D.J keymer company and The West African Publicity limited.
ReplyDeleteThe indigenous ad-agency started when only citizens were allowed to operate advertising activities in the country through the decree of 1972 enacted from the Nigeria enterprise.
Okusi Oyindamola 09BC08918
ReplyDeleteModern Advertising in Nigeria started with the advent of Iwe irohin by Henry Townsend in the 1840s. The newspaper advertised products, giving information about the coastal trade market and the prices of articles in Abeokuta and the hinterlands.
In 1928, the West African Publicity Limited was established by the colonial masters to function as platform that advertised their products in Nigeria and Britain.
In 1929, two susidiaries, Afromedia and Pearl/Dean were individual off-shoots that emerged from it.
In the early 1970s, Rosabel and Insight media were established and are still in existence as they pioneered the advent of indegenious advert .
APCON came into existence in 1990 to funtion as an advert control agency in Nigeria
We can say that advertising is as old as man. Advertising in Nigeria has witnessed a lot of changes over the years.The beginning of advertising is rooted in colonial history. People advertised their products through trade by barter. The colonial newspapers especially the ones by Reverend Henry Townsend{Iwe Iroyin-1859} also aided in building advertisement in Nigeria.As years passed, UAC was made to cater for the marketing activities of the colonial masters in both Nigeria and West Africa.Later on, this company was changed to a full advertising firm and Lintas emerged with 2 subsidiaries newly Afro media, the outdoor medium and Pearl/Dean, the cinema arm.
ReplyDeleteThe medium of advertisement was in its infancy by this time. Federal government owned National Broadcasting Corporation(NBC) were the only TV stations and was located in the East, West, North and later in the midwest. These places later started their own.
During the administration of Alhaji Sehu Shagari, more states were created and they owned their own TV and radio stations.
Between 1960's and 1970,there was no spectacular development but the promulgation of Nigeria Enterprises as promotion Decree of1972(Indegenization Policy) changed this.The 1st indegenenous Chief Executive of Lintas encouraged Nigerian's to engage in advertisement as a business. By late 1970's,Rosabel Advertising and Insight Communication came up and they are still in existence.Not too long, 23 agencies were formed.
A meeting of the agencies held at Ebute Metta, Lagos in 1971 formed Association of Advertising Practitioners of Nigeria(AAPN) with the aim of protecting practitioners against unfavorable business.It was later called Association of Advertising Agencies of Nigeria.As many people decided to go into advertising,there was a need to establish an institution to regulate advertising practice.
This gave rise to the establishment of Advertising Practitioners Council of Nigeria(APCON) by Decree 55 of 1988 later Act 55 of 1988 by the civilian administration and in November 1989 the 1st meeting held in Ebute Metta. APCON started operations in 1990 with the employment of the pioneer registrar-Dr. Charles Okigbo.
From this point,the advertising sector improved a great deal. Today, Nigeria's advertising industry is making efforts to ensure that they measured up to global industry pratice.From foreign adverts.it now does its own advert. locally and injects a lot of local content in the campaign.
The beginning of advertisement is rooted in the colonial history . it is dated to have started in 1859 with iwe iroyin by Late Rev. Henry Townsend but the adverts in it was not for commercial benefits. However in 1980 in sight communication limited, advertising agency was founded by Shobanjo. The advertising practitioner council was established under decree 55 and later rebranded under decree 22. The agency is responsible for regulating the practice of advertising practitioners in Nigeria.
ReplyDeleteNIGERIA’S advertising business has witnessed tremendous growth especially in recent times. Seen from the view point of agency billings and proliferation of advertising agencies and media houses, both state and private print and broadcast, the industry is indeed experiencing the best of times.From the day a Sumerian first scratched on a clay disc and said “you owe me a cow” commerce and communication have been inextricably linked. Today, in a click, you can see how the ability too record and transact has driven the development of human society. All the terabytes of 0s and 1s circling through cyberspace represent the global wealth and wants of the modern world. Now we are all beset with messaging. There’s a clamour for clarity. Customers want companies to say what they stand for ; what makes them unique.
ReplyDeleteDURU AMAKA. A
ReplyDelete09BE08953
Advertising in Nigeria began with the establishment of the first newspaper in Nigeria which was “Iwe Irohin” in 1859 by Reverend Henry Townsend. Iwe Irohin mostly carried advertisements on births, weddings, deaths, as well as social events. Unfortunately, the paper ran for only eight years and eventually crashed in 1867. Due to the emergence of radio in Nigeria in the year 1932, the business of advertising in Nigeria further kept growing stronger with the introduction of television in the country. Then advertising agencies were established. Early advertising agencies at that time which were foreign advertising agencies include Kenmers, the West African Publicity ltd, which were the leading advertising agencies. Others include; Goldman, Sunrise, Rosabell etc. Ad agencies were owned by foreigners because of the shift in interest from agriculture to crude oil which brought in foreign investors. Nevertheless, advertising businesses began to be controlled by Nigerians due to the enhancement of the Nigerian enterprise promotion decree of 1972. From then onwards, advertising in Nigeria became a body with numerous networks and with the emergence of regulatory bodies such as Advertisers practitioners council of Nigeria (APCON) adverts in Nigeria are checked so as not to be offensive to viewers.
Delano Olayide (09BE08952)
ReplyDeleteNigeria had a humble background in advertising. Advertising was incorporated by the British during the years of colonialism. Advertising began professionally in 1928 and this was made possible through the immense contribution of west African publicity limited. Their aim was to meet the marketing needs of the British who were colonizing Africa. WAPL metamorphosed into a major advertising agency in Nigeria in 1929 and it also changed its name to lintas that same year. Lintas had affiliate with Afro media and pearl /dean company. Their objective was to bring up a breeding ground for the upcoming advertising agencies in Nigeria which was later manifested in the early 1950’s. The likes of Benson and Martha (OBM), Grant, and Ogilvy formed ‘The big three in Nigeria’. The years 1960 and 1962 there was an influx of radio and television stations which encouraged advertising in Nigeria. The 1972 decree gave birth to the promulgation of Nigerian enterprises which was fondly called the’ Indigenization policy’. This decree changed the advertising phase in Nigeria and business ideas were promoted by Lintas Company that gave it an edge over other advertising company in Nigeria. In the late’s 1970 two competitive companies came on board in the business of advertising. They were Rosabel advertising and Insight communication which swept advertising up its feet and took it to a next level through creativity and innovation in Nigeria. The emergence of regulatory bodies made better advertising to become best advertising in Nigeria and some of them are: Advertising practitioners council of Nigeria (APCON), Association of advertising practitioners in Nigeria (AAPN)etc.Advertising is 47 in Nigeria and is still flourishing.
Advertising has always advertised himself since the day of old by what he chooses to do, where he does it, with whom or how. In Nigeria, the establishment of IWE IROHIN in 1859 by revs Townsend of the church missionary service laid the foundation in Nigeria. Advertisement of dearth, birthdays, weddings and other social event were displayed in the newspaper. After IWE IROHIN, other newspapers devoted of their pages to advertisement. With the development of television and radio, advertising continued to wax stronger in the society. The advert on radio in Nigeria was established through the British Empire service in 1932.in Lagos the first distribution service was established in the year 1936. The establishment of western Nigeria broadcasting service and western Nigeria television service were the pioneer electronic media to operate commercial service in Nigeria. The WNBS was established in 1959 by chief Obafemi Awolowo.
ReplyDelete09BE08980
ReplyDeleteAdvertising in Nigeria can be said to have started from the era of Rev Henry Townsend in 1859 {IWE IROYIN}. The paper set or laid the foundation of what is known as advertising in nigeria.This newspaper carried adverts on births, deaths as well as social events.
Advertising in Nigeria waxed stronger with the emergence of television and radi in the country.The radio was established in 1932 by the british empire service.The first radio distribution was established in lagos state in 1936, which was WNBS{WESTERN NIGERIA BROADCAST SERVICE].
Advertising is 47in Nigeria and it is still waxing stronger and stronger.
the history of advertisement could said as something that had always been.African practiced the trade by barter system of trade where people would exchange goods for goods and services for services,during this system of trade,made would have to show case his good.this was the origin of advert.generally in Nigeria,advertisement started from the colonial era where the colonial masters would have local messengers go around and pass information to merchants and other masters for trade either in slaves,or other goods.Bishop Henry Townsend used the first newspaper to further enhance advert in the country..
ReplyDeleteAdvertising is said to be as old as man. Between the early 1960's and 1970'stwo ambitious agencies, Rosabel Advertising and Insight Communication, sprang up.The development of these two agencies brought new ideas into the Nigerian industry.. Before the turn of the decade, 23 agencies had been formed.AS the number of agencies in Nigeria began to increase, it was mandatory for associations to be formed to advance their common interests and a regulatory body to that would regulate and standardise advertising practice. An association known as AAPN(association of advertising practioners of Nigeria) was formed in 1971, at a meeting held at Ebute-metta,Lagos. Their function was to protect practitioners from unfavourable businesses. It was later renamed AAAN(Association of advertisers in Nigeria).The need to establish an institution to regulate advertising practice becameapparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON.OPeration began in 1990 with the employement of the pioneer registrar, prof. Charles Okigbo.privatization of mass communication medium in the 1990’s also witnessed the setting up of private owned media houses which are platforms for advertisement placements.Not long after this, Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) emerged. This brought about stiff competition and made each agency to want to be the best, so as to meet the challenge of modern day advertising.Competition became very stiff and practitioners started adopting unwholesome means to undercut one another. This was brought to the attention of the federal government,who encouraged the practitioners to find a way of resolving the perennial problem.As creativity took centre stage, the industry witnessed a lot of innovation and creative ideas.
ReplyDeleteThat was how advertising began and is still going on strong in Nigeria.
OKWUCHI DOMINICA OPARA
ReplyDelete09BE08985
Advertising could be traced to about 1928 with the birth of West African Publicity Limited. The company sprang up from UAC; the company was set up to cater for the marketing activities of the colonial masters in both Nigeria and West Africa. This company was later to transform to a fully fledged advertising firm in 1929 known as Lintas with two other subsidaries newly Afromedia. With the setting up of the companies then headed by expatriates, the companies were to enjoy a monopoly for a long time to come it was not until 1950’s when other advertising agencies started to emerge on the scene.
Between the early 1960’s and 1970, there was no spectacular development in the industry. But the promulgation of Nigeria Enterprises as promotion Decree of 1972 popularly known as Indigenization policy rushed in a new phase in the industry. The policy stated that advertising companies had to be owned by nigerians. Mr Silvester, Muoemeka was by the dictates of the policy to emerge the first indigenous chief executive of Lintas. Lintas further empowered more Nigerians to take up the business of advertising some of whom had to leave broadcasting to embrace the new thinking.
Advertising serve as a communication tool to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise. Without too much advertising in Nigeria is said to have started with the birth of "Iwe Irohin" in the year 1859 Reverend Henry Townsend of the Christian Missionary Service. Later in the year 1972, a Decree was passed that enabled only Nigerians control advertising and this brought about Indigenous Advertising Investors in Nigeria.
ReplyDeleteAs time went on, the Advertisers in Nigeria became so many that the government had to regulate the Advertising Industry and it gave birth to a body known as Association of Advertising Practitioners in Nigeria(AAPN) but the activities if this association came to a halt when it was changed in 1988 with the birth of 'Advertising Practitioners Council of Nigeria'(APCON), this was established under the Decree 55 of 1988, till date APCON is the body that regulates the Advertising Industry.
09BEO8996
ReplyDeleteJOY SUBI CHIOMA
advertising developmnt could be traced to abou 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to catter for the marketing activities of the colonial masters in both Nigeria and West Africa. This compny was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm. With the setting up of the companies then headed by expertriates.By the later 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well.
APCON the regulating body in the practice of advertising in the country, started operation in 1990 with the employment of the pioneer registrar in the person of Dr Charles Okigbo.The era of economic restructuring and liberalization opened up the Nigerian business to global economy. Foreign investments started flowing into the economy the expatriates who once left the shores of the land due to the indigenization policy gradually returned. And with them, the boom in economy. Aside, privatization of mass communication medium in the 1990’s also witnessed the setting up of private owned media houses which are platforms for advertisement placements.
Adunolaoluwa Osilowo: 09BE08988
ReplyDeleteAdvertising in nigeria officially started in 1928, with a creation of west African publicity limited.An association known as AAPN,(association of advertising practisioner in Nigeria) was formed in 1971,at a meeting that took place in Ebute Meta lagos.They were to protect practitioners from unfavourable business.It was renamed Association of advertisers in Nigeria,In 1988 it was again renamed APCON by decree 55.It started in 1990 with employment of pioneer Christopher Okigbo.
Federal government owned a Nation Broadcasting Co-orporation,where only television stations that operation in the four regions of east,west north and later midwest.
later,media Independent practisioners association of Nigeria,ADVAN,oaan.APCON is the head of all these association and its making sure they are all free of corruption.
Just as advertising has no beginning in America, Britain, and so on. So is it in Nigeria. It can be said that advertising started in Nigeria in 1949 and has being growing till date.
ReplyDeleteIn 1980 Insight communication Limited, the advertising agency which was founded by Shobanjo, has continued to place an example in Nigeria's advertising.
In September 1984 Remi was born on the 18th day of September 1984 to an advertising practitioner and a civil engineer in respect of Mr. and Engr. (Mrs.) Mayen Adetiba respectively.
In November 13 1989 Association of the Advertising Practitioner Of Nigeria AAPN was changed to Advertising Practitioner Of Nigeria with the acronym APCON .
On the 15th of April 2010 it was said that facebook advertising Would be officially launched before the end of the month Federal government owned a Nation Broadcasting Co-orporation,where only television stations that operation in the four regions of east,west north and later midwest.
later,media Independent practisioners association of Nigeria,ADVAN,oaan.APCON is the head of all these association and its making sure they are all free of corruption.
09BC08903
ReplyDeleteAdvertising had existed allover the world,but advertising in Nigeria could be dated to have started officially with Rev. Henry Townsend's Newspaper called Iwe Iroyin in 1859. This particular newspaper carried advertisements on births and other social events.
Furthermore, other newspapers established after Iwe Iroyin devoted some pages to adverts exclusively.
Advertising began to grow in Nigeria with the emergence of the Television and Radio.
Adigun Oluwatosin Akinyemi. 09BC08893.
ReplyDeleteAdvertising has witnessed a great excellence in Nigeria it has always been going from good to better. Just as advertising has no beginning in America, Britain, and so on. So is it in Nigeria. It can be said that advertising started in Nigeria in 1949 and has being growing till date.
In 1980 Insight communication Limited, the advertising agency which was founded by Shobanjo, has continued to place an example in Nigeria's advertising.
In September 1984 Remi was born on the 18th day of September 1984 to an advertising practitioner and a civil engineer in respect of Mr. and Engr. (Mrs.) Mayen Adetiba respectively.
In November 13 1989 Association of the Advertising Practitioner Of Nigeria AAPN was changed to Advertising Practitioner Of Nigeria with the acronym APCON .
On the 15th of April 2010 it was said that facebook advertising Would be officially launched before the end of the month.
ORGU EMEKA 09BE08987
ReplyDeleteadvertising is the creating of awareness about a particular good or service available for sale to the members pf the public. advertising is said to be as old as man but advertising in 1859 through "Iwe Ironyin" by Rev Henry Townsend and it originally started in 1928 due to the birth of (west African public limited)WAPCEarly advertising agencies at that time which were foreign advertising agencies include Kenmers, the West African Publicity ltd, which were the leading advertising agencies. Others include; Goldman, Sunrise, Rosabell etc. Ad agencies were owned by foreigners because of the shift in interest from agriculture to crude oil which brought in foreign investors. Nevertheless, advertising businesses began to be controlled by Nigerians due to the enhancement of the Nigerian enterprise promotion decree of 1972. From then onwards, advertising in Nigeria became a body with numerous networks and with the emergence of regulatory bodies such as Advertisers practitioners council of Nigeria (APCON) adverts in Nigeria are checked so as not to be offensive to viewers.
This comment has been removed by the author.
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ReplyDeleteOLOWOFELA ANUOLUWAPO DORCAS
ReplyDeleteMATRIC NUMBER: 09BE08976
Advertising started in Nigeria right from the birth of Nigeria. This is because advertising is as old as man.adverts like town criers publicizing meetings , market women beckoning on people to come and buy their goods and lots more. The history of advertising in Nigeria mainly started in 1957 with Rev Henry Townsend's newspaper publication, Iwe Iroyin fun awon egba. it contained adverts on namings, burial ceremonies and even birthdays. after this advertising in Nigeria became more advanced.
Other notable happenings was the establishment of Apcon set up to register and regulate advertising agencies
JESSE 09BE08984
ReplyDeleteAdvertising in nigeria officially started in 1928, with a creation of west African publicity limited.An association known as AAPN,(association of advertising practisioner in Nigeria) was formed in 1971.
They were to protect practitioners from unfavourable business,it was then to Association of advertisers in Nigeria,In 1988 it was again renamed APCON by decree 55.It started in 1990 .
Media Independent practisioners association of Nigeria,ADVAN,oaan.APCON is the head of all these association.
it could be traced in Nigeria in the year 1928 with the birth of West African Publicity Limited. The company was set up to cater for the marketing activities of the colonial masters in both Nigeria and West Africa.,it began to to expand beyond advertising as full services public relation firms such as the Quadrant JSP and Quest were established. Also the era witnessed the mad rush of foreign affiliations.
ReplyDeleteAMAKA CHELSEA 09bc08909
Advertising is said to be as old as man during the early men days but in Nigeria it was basically said that Reverend Henry Townsend of the church missionary service was the first to introduce advertisement through pamphlets.He also established the Iwe Iroyin newspaper which layed the foundation of what is known as advertisement in the year 1859.
ReplyDeleteIt was said that the paper carried advertisement of births,weddings and social events because of this all the newspapers established after iwe iroyin donated one paper for advertisement.
Advertisement did not only stop there with the advent of radio and television in the 1932 advertisement in Nigeria started as a means of communicating some certain information. The earliest advertising agencies in Nigeria is the West African Publicity Limited in 1928 which was an out shoot of U.A.C and DJ Keyner and company other agencies spooned up such as rosabell, goldman,sunrise,unitas and many other.
with this the need to regulate advertisement, advertisers and advertising agencies lead to the advent of different regulatory bodies such as O.A.A.N, A.P.C.O.N, A.A.A.N to help stabilize the growth of the advertising industry.
Funmi roberts 09Bc08924.
Ekwueme Marylin:09BE08954.
ReplyDeleteAdvertising is known to be as old as man and it is derived from a Latin word "advetere" which means to draw attention to.Advertising in Nigeria has been part of commercial activities even before the arrival of Britain.The method of advertising before the arrival of the whites were:town criers,hawking and display.
However, modern day advertising began in 1859 with Reverend Henry Townsend's newspaper Iwe Irohin Fun Egba ati Yoruba and this was the first news paper in Nigeria.Although the newspaper was mainly for ecclesiological
[Religious] matters,it carried advertisements on births,wedding,deaths and other social events,while the commercial advertising started in 1928 when the West African Publicity [WAP]and the forerunner of Lintas was established by United African Company [UAF].
West African Publicity provided advertising services to companies like PZ, Dunlop,Cadbury and many other companies through the "Three Ps- Posters,Press,Pamphlet."
Apart from newspaper and magazine advertisement,Nigeria has made advancements in Radio/Television advertisement for four decades,beginning with the establishment of Western Nigeria Broadcasting Service[WNBS]and Western Nigeria Television[WNTV].Although commercial news did not begin until 1960, the first commercial news to reach Nigerians from the WAP was among the first to be transmitted and was sponsored by Lever Brothers for their detergent Omo.
Advertising agencies in Nigeria were basically foreign-owned but with the promulgation of Nigeria Enterprises Promotion Decree of 1972[popularly called Indegenisation Decree] advertising business was placed in the hands of Nigerians.
yewande said. . .Advertising is as old as man,the first newspaper advertisement was published by iwe iroyin,however the first press advertisement printed in a pamphlet was by Henry Townsend in 1859.The West African Publicity limited(WAP)was the first advertisement agency in Nigeria.In 1929 two subsidiaries Afromedia and pearl/dean were individual off-shots that emerged from it.In the early years of 1970's Rosabel and Insight media were established and are still functioning.APCON came into existence in 1990 under decree 55 1988 as the highest/apex advertising regulator body in Nigeria.
ReplyDelete09BC08910
ReplyDeleteThe roots of the newspaper business which led to advertisement in Nigeria can be traced to the middle of the nineteenth century.
Foreign owned newspapers quickly emerged as an avenue for readers to self educate themselves and also as a tool of the mercantile traders to read about trade related ads or to advertise their goods.
The success of the early newspapers was linked to the competence of its writers and editors, political appeal, patronage by local administrators and the financial purse of the owners. However, fluctuating subscriber revenues by the 1920s led to a greater dependency on advertisement, with about 50-70% of pages devoted to ads but most of it was related to merchandise goods.
By 1943, a strategy to increase revenues led to the introduction of classified ads mostly covering one page. It wasn't until the establishment of two politically inspired newspapers, the West African Pilot in 1939 and the Nigerian Tribune in 1949, did newspapers began to devote more space to personality profiles.
Omowumi Jesutofunmi
ReplyDelete09bc08921
Advertising in Nigeria is as old as Nigerians.Many years ago, traders will display their goods in conspicuous places and the was advertising.
Modern advertising started with the innovation of Rev. Henry Townsend who established Iwe Iroyin in 1959. The newspaper was used to advertise weddings, funerals, births etal.commercial advertisement started in 1928 when the West African Publishers started advertising for companies.Following the decree55 0f 1988 constitution, APCON was birthed in 1990 to regulate advertisements in Nigeria.
NAME;OGUNLEYE ABIDEMI
ReplyDeleteMATRIC NO;09BC08915
Advertisment development in nigeria could be traced to about 1928 with the bet of west african publicity limited ,and off shot of uac .the company to cater for the marketing activities of the colonial master in both nigeria and west africa.federal government own national broadcasting corporation nbc where advertisment take place in the four region by late 1870's two ambitious agency rosabel advertising and insight ,communication sparong up MATRIC NO 09BC08915
motunrayo adeyeye:09bc08892
ReplyDeleteit was said to be as old as man it self.but as for in nigeria it is said to be as old as our founding fathers,it was used to what they have and what is needed by the use of trade by barter,eg yam can be n exchanged corriew or a mirrow,then later newspaper was introduced by henry townsend his paper was used to advertise so many things[naming ceremony, obituary etc.then in 1928 commercial advertisement was found
In Nigeria, advertising is said to have begun as a result of the establishment of iwe iroyin in 1859, by rev Henry Townsend of church missionary service, who laid the foundation of what is known as advertising in Nigeria. the newspaper carried adverts on births, weddings, and social events. other newspapers after iwe iroyin devoted a number of pages to advert placements.
ReplyDeleteAYEJU JESSICA EBI
09BE08949
AJAYI FAITH 09BE08941
ReplyDeleteAdvertising in Nigeria started with the advent of Iwe Iroyin in 1895 by Rev. Henry Townsend. The newspaper mostly carried adverts on births, deaths, etc.
The newspaper that were established after Iwe Iroyin dedicated most of their pages to advertisement.
The introduction of T.V and radio made advertising in Nigeria grow stronger.
The advent of radio in Nigeria in 1932 was established through the British Empire Service introduced a new dimension of advertising in Nigeria.
The first radio distribution service was established in Lagos state in 1936.
EZENWA CYNTHIA CHIAMAKA
ReplyDelete09BC08904
1980 - Beyond the individual, Insight Communications Limited, the advertising agency which Shobanjo founded in 1980, has continued to re-define standards in Nigeria's advertising firmament. A consistent multiple award winning agency, Insight Communications, now Sep 1984 - Remi was born on the 18th day of September, 1984 in Lagos, Nigeria, to an advertising practitioner and a civil engineer. They are Mr. and Engr. (Mrs.) Mayen Adetiba respectively. He attended Corona Primary School, Gbagada, and is currently at Atlantic Nov 13, 1989 - APART from the spade works undertook by the then Association of the Advertising Practitioners of Nigeria (AAPN), three key personalities were instrumental to the birth of the Advertising Practitioners Council of Nigeria (APCON) on November 13, 1989.APART from the spade works undertook by the then Association of the Advertising Practitioners of Nigeria (AAPN), three key personalities were instrumental to the birth of the Advertising Practitioners Council of Nigeria (APCON) on November 13, 1989. They are the then Military President Ibrahim Babangida; Prince Tony Momoh as Minister of Information and Culture; as well as Prince Bola Ajibola who was then Attorney-General and Minister of Justice.
ALADESE TENIOLA A. 09BE08945
ReplyDeleteAdevertising is the public promotionof something such as a product, service, business or event in order to attract or increase interest in it.
Advertising started in Nigeria with the advent of the first newspaper in the country, the first newspaper was established by the Anglican missionary, Rev. Henry Townsend in 1859. He was assisted by Bishop Ajayi Crowther.
The Paper was called "Iwe Iroyin fun awon ara egbe ati Yoruba" . It was later shortened to " Iwe Iroyin".
Asection of the paper was devoted to ordinations, Advertisements, deaths e.t.c. These were the first set of advertisements published.
The earliest advertising agencies were DJAY Keymer & Comapany and West African Publicity Ltd. They were both foreighn companies.
During the period of 1960 & 1970, there were a lot of foreign investorsin the advertising industry in Nigeria. Many advertising agenciessuch as Afromedia, Lyntax, Rosabell, Goldmark and Sunrise emerged . This occured due to the shift of givernment interest from agriculture to crude oil and led the economy to depend on foreign firms, and seeing that these firms needeed agencies to to promote thier goods and services, the above mentioned agencies were established.
According to the Nigerian enterprise Promotion Decree of 1992, advertising business in Nigeria could only be owned and controlled by a Nigerian.
Due to the increase of indigenous advertising agencies in the country, the Association of Advertising Practitioners in Nigeria (AAPN)was formed. It was established in order to regulate the advertising industry.
The AAPN was later replaced by the Advertising Practioners Council of Nigeria (APCON)which was established as the apex regulatory body under decree 55 of 1988.
The birth of advertising in Nigeria can be traced far back as 1859 with the introduction of Iwe-Iroyin by Reverend Henry Townsend, this paper featured births, deaths and other social events.
ReplyDeleteAdvertising however, began to grow with the emergence of television and radio.
Around the 1960's & 1970's however, there was a an invasion of foreign advertising agencies in Nigeria. Due to this, the Promotion Decree of 1972 was enacted and this stated that only Nigerians were allowed to advertise.
Later on, there was another decree made, the Decree 55 of 1978 which brought about birth of APCON, which was made the Apex regulatory body.
ACHIMUGU ATULE JULIET.
09BE08933.
This comment has been removed by the author.
ReplyDeleteThe era of economic restructuring and liberalization opened up the Nigerian business to global economy. Foreign investments started flowing into the economy the expatriates who once left the shores of the land due to the indigenization policy gradually returned. And with them, the boom in economy. Aside, privatization of mass communication medium in the 1990’s also witnessed the setting up of private owned media houses which are platforms for advertisement placements.
ReplyDeleteOsunsanya Yemisi 09BC08922
Advertising is known to be as old as man and it is derived from a Latin word "advetere" which means to draw attention to.Advertising in Nigeria has been part of commercial activities even before the arrival of Britain.The method of advertising before the arrival of the whites were:town criers,hawking and display.
ReplyDeleteHowever, modern day advertising began in 1859 with Reverend Henry Townsend's newspaper Iwe Irohin Fun Egba ati Yoruba and this was the first news paper in Nigeria.
Oyobolo Benedicta 09BC08923
USORO, EDIMA
ReplyDelete09BE08998
09BE08971 okere chisorom favour(masscommunication)
ReplyDeleteHISTORY OF ADVERTISING IN NIGERIA.
Advertising in Nigeria was established as a result of the establishment of “IWE IROYIN” in 1859 by Reverend Henry Townsend of Church Missionary Service (C.M.S). The first press adverts was published by him in pamphlets. IWE IROYIN also carried adverts like weddings, deaths, births as well as social events this served as the bedrock &foundation of our advertising today.
Other newspapers later established in Nigeria continued to improve advertising by devoting a number of its pages for advertising. The first advertising agency in Nigeria is the West African Publicity Limited(WAP) which as established by a Welsh man called Mr. Gwyillan Llyod.
AFOLABI OLUWAFOLAFUNMI 09BE08937
ReplyDeleteReverend Henry Townsend layed the foundation of advertising in Nigeria through his establishment of Iwe Iroyin in 1859. Iwe Iroyin was the first paper that devoted a number of pages to advertisement. When other newspaper developed, the also dedicated a number of their pages to advertisement. The earliest agencies in Nigeria is the DJ Keymer and company and West African Publicity Limited. Other advertising agencies in Nigeria include Rosabel, Lyntax, Goldmark, Sunrise, etc.
advertising is as old as man.advertising started offically in 1856 with the advent of the newspaper iwe-irohin, this paper advertise death, birth and wedding announcement in it.the paper finally came to an end after 8 years of existence.NIGERIA’S advertising business has witnessed tremendous growth especially in recent times. Though the business is witnessing colossal growth, the industry, like most business sectors of the economy, had its humble beginning rooted in colonial history, advertising developmnt could be traced to abou 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to catter for the marketing activities of the colonial masters in both Nigeria and West Africa. This compny was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm.With the setting up of the companies then headed by expertriates, the companies were to enjoy a monopoly for a long time to come it was not until 1950’s when other advertising agencies started to emerge on the scene. Ogilvy, Benson and Martha (OBM) and Grant were later to join the fray to form the big three in the industry.
ReplyDeleteThe medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation (NBC) where he only television stations that operated in the four regions of East, West, North and later midwest. These regions later set up their private stations pionered by the West, at Ibadan, prior to independence. In 1960 and 1962 respectively, Enugu and Kaduna followed suit. And with the creation of more regions by the General Yakubu Gowon (rtd) administration and creation of more states by both Alhaji Shehu Shagari and Ibrahim Babangida regimes, more state government-owned television and radio stations were established.By the later 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well, no doubt, was a watershed in the industry of advertising in Nigeria as the agencies brought new ideas into the industry while taking creativity to a higher. Before the turn of the decade, 23 agencies had been formed.
With the steady growth in the number of practitioners and agencies arose the need for associations to be formed to advance their common interests and a regulatory body to that would regulate and standardize advertising practice. A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavourable business. The association was later renamed Association of Advertising Agencies of Nigeria. As the industry continued to grow in volume of business and complexity, more and more people were attracted to the industry. The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON.
Waow!!! This awesome
DeleteAJAYI OYINDAMOLA ABIOLA 09BE08940
ReplyDeleteadvertising is as old as man and the history of advertising in Nigeria can be said to have started with traders who would paint their market or goods on the wall of their shops to indicate what they were selling. thi continued until 1859 when Reverend Henry Townsnd produced Iwe Iroyin. this newspaper featured the first form of written adverts and they were on birth, deaths, and social issues. this gave rise to the development o more newspapers in nigeria and they followered the same trend as iwe iroyin and even did better.
AJAYEOBA MAYOKUN with matric no 09BE08939
ReplyDeleteTHE HISTORY OF ADVERTISING IN NIGERIA
Advertising in Nigeria can be traced to the establishment of the first newspaper by an Anglican missionary named Rev Henry Townsend.The naewspaper which was called iwe iroyin devoted some of its pages to adverts
Later more newspaper emerged and also placed advert in their Newspaper.
The history of modern advertisemsent can be traced to about 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to catter for the marketing activities of the colonial masters in both Nigeria and West Africa. This compny was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm. With the setting up of the companies then headed by expertriates, the companies were to enjoy a monopoly for a long time to come it was not until 1950’s when other advertising agencies started to emerge on the scene. Ogilvy, Benson and Martha (OBM) and Grant were later to join the fray to form the big three in the industry.
ABIBAT BELLO
ReplyDelete09BE08951
Advertising in Nigeria was established as a result of the establishment of “IWE IROYIN” in 1859 by Reverend Henry Townsend of Church Missionary Service (C.M.S). The first press adverts was published by him in pamphlets.Advertising could also be traced back to about 1928, with the birth of the West African Publicity Limited an off shoot of UAC, the company was set up to catter for the marketing activities of the colonial masters in both Nigeria and West Africa.advertising has since then taken a turn in the economy as it has a strong hold on the economy.
FAYEMI TOMISIN
ReplyDeleteReverend Henry Townsend layed the foundation of advertising in Nigeria through his establishment of Iwe Iroyin in 1859. Iwe Iroyin was the first paper that devoted a number of pages to advertisement.
advertising is as old as man and the history of advertising in Nigeria can be said to have started with traders who would paint their market or goods on the wall of their shops to indicate what they were selling.
advertisement in Nigeria could be traced with the birth of west African publicity limited, an off shoot of UAC in the year 1928. the company was set up to carter for the marketing activities of the colonial masters in both Nigeria and west Africa. this same company was later transformed to a full pledged advertising firm in the year 1929.
ReplyDeletelater in 1950, other advertising agencies started to emerge on scene. in those days, federal government owned National broadcasting corporation NBC,it was the only television that was operated in four regions, later, these regions set up their private stations pioneered by the west at Ibadan. two ambitious agencies Rosabel advertising and insight communication came around in the year 1970.
Advertising today is not what it use to be before. Nigeria’s advertising business has witnessed tremendous growth especially in recent times.Though the business is witnessing colossal growth, the industry, like most business sectors of the economy, had its humble beginning rooted in colonial history, advertising developmnt could be traced to abou 1928 with the birth of West African Publicity Limited An off shoot of UAC, the company was set up to catter for the marketing .activities of the colonial masters in both Nigeria and West Africa. This compny was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm. With the setting up of the companies then headed by expertriates, the companies were to enjoy a monopoly for a long time to come it was not until 1950’s when other advertising agencies started to emerge on the scene. Ogilvy, Benson and Martha (OBM) and Grant were later to join the fray to form the big three in the industry.he medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Corporation (NBC) where he only television stations that operated in the four regions of East, West, North and later midwest. These regions later set up their private stations pionered by the West, at Ibadan, prior to independence. In 1960 and 1962 respectively, Enugu and Kaduna followed suit.
ReplyDeleteADO-IMOISILI OLUWATOSIN 09BE08936
ReplyDeleteAdvertising is a non-personal presentation of messages that promotes a product or service of an identified sponsor for the purpose of informing, persuading and reminding the prospect to make the purchase.
The act of advertising itself is very old but Nigerian advertising can be traced to the establishment of iwe-iroyin in 1859 by Rev. Henry Townsend of Church Missionary Service (cms). This newspaper carried adverts on deaths, births, weddings as well as social events.
Advertising continued to wax stronger with the emergence of radio in 1932 and the emergence of television.
BAMIDELE IFEOLUWA TOSIN
ReplyDelete09BC08900
Advertising is a non-personal way of passing messages of the products and services of a known sponsor for the purpose of persuading and informing the consumers to purchase their products.Advertising began in the colonial period and could be traced back to the year 1928 which is the birth of West African Publicity Limited which was established to care for the needs of the colonial masters in West Africa.This company later became an advertising agency in 1929 named Lintas. In the 1950's new advertising agencies emerged.
Advertising is said to be stated from the establishment of the newspaper 'iwe-iroyin'in 1859 by a reverend father called Rev Townsend of the CMS.
09BC08902 ENGLISH LANGUAG Beyond the individual the advertising which was founded by shobanjo.in 1940, sept 1984 remi was born to an advertising practitioned and a civil engineer
ReplyDelete2006 they were implementing the laws and regulation in nigeria .feb.2007 the APCON over its recent initiative to exercise control on outdoor advertising practising.2008 the agency was advice on the way to behave and imbibe good culture.
IRIOJE ASUMGBERE LYDIA 09BE08961
ReplyDeleteAdvertising started in Nigeria in the year {1959} through the establishment of a pamphlet made by reverend Henry Townsend of church missionary service{CMS}and was later seen on his newspaper called the {IWE IROYIN}in 1959.After then,other newspapers followed his steps in other to carry out numerous adverts too.Advertisement in Nigeria became stronger in Nigeria in the year 1932 through the introduction of radio and television.
Other newspapers later established in Nigeria continued to improve advertising by devoting a number of its pages for advertising. The first advertising agency in Nigeria is the West African Publicity Limited(WAP) which as established by a Welsh man called Mr. Gwyillan Llyod.
Before companies prioritize having a 1800 Number for their product endorsement, advertisement have been around already.
ReplyDeleteVery useful blog site. Really willing for analysis more. Want more.Sales & Marketing Agency
ReplyDeleteIsreal Charles Onuora. September 3, 2018
ReplyDeleteACJ Enugu Chapter Coordinator
ACJ Vision: To achieve religious peace, justice, unity, equality, goodwill and positive image for the nation(s)
ACJ Motto or Slogan: Service to God and Humanity
Association of Christian Journalists of Nigeria (ACJ), the pacesetter Christian Media Non-governmental Organization (NGO) is one of the numerous NGOs in Nigeria and Africa, a special NGO in the sense that it is a religious activist and interdenominational in nature.
ACJ is duly registered with the Corporate Affairs Commission (CAC) Abuja under the Federal Republic of Nigeria of the Companies and Allied Matters Act No.1 of 1999, Part C (RC. 59949), and it is fulfilling its aims and objectives to the people by being the mouthpiece of Christians, Churches and Leaders; to Counter Negative Reports about Christian faith, Churches and Leaders in the media; to work in conjunction with International Christian Religion Journalists and Media Organizations and Personalities, in order to enhance the development and growth of the practice today Christian Journalism in Nigeria, Africa and Overseas; to organize workshops, seminars, Conferences, fora , Public lectures, summits, anniversaries, Courtesy/Familiarization Visits to Eminent Christian Leaders, Governors, Christian Politicians, VIPs etc, Media tours, National Prayer Conferences for the Unity of Christians, governments nationwide and worldwide, and Media Organizations on contemporary issues in Christian groups for the purpose of advancing sound Christianity practice in the world.
It also recognize, appreciate and give AWARDS to pious, hardworking and articulate Christian Leaders, Christian Politicians, Business Icons, Captains of Industry, Professionals, Gospel Musicians, Academicians, Educationists, Stars and Achievers in any Sector of the economy.
The essence of the Outstanding AWARDS project is to appreciate Worthy and Outstanding Women and Men of Faith who have been of Great Service to the course of the Gospel and to Raise-Fund for the course ACJ Projects, like Christian National Newspaper (CNN), ACJ Radio/Television Stations, to give support and subscribe to any Charitable or public object, society and God's Word, Orphanage Homes, widows and less privileged.
STATE/COUNTRY COORDINATOR RESPONSIBILITIES INCLUDE GODLY AND PROFESSIONAL DEVELOPMENT, NET WORKING AND COORDINATION, ESPECIALLY OF ACJ-RELATED ACTIVITIES, AND COMMENT AND EVALUATION
Yours faithfully
For: ASSOCIATION OF CHRISTIAN JOURNALISTS OF NIGERIA- ACJ
Signed
Prince/Pastor Adeola O. Adeboye, LL.B, MA, PGD, PGD,PDSSM
BOT CHAIRMAN/INTERNATIONAL CHRISTIAN JOURNALIST
23464655322/08067863966
Signed
Mrs. Julianah Titilade Aderogba, BA, MA, PGD
NATIONAL PRESIDENT
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